The 6th UPI – GCBME 2021 Hadirkan Tokoh Nasional dan Pemateri Bereputasi Internasional

The 6th GCBME 2021: Attented by National and International Reputable Speakers

The Business Education Study Program, a study program within the Faculty of Economics and Business Education (FPEB), Universitas Pendidikan Indonesia has successfully held its 6th international conference. Therefore it is called The 6th UPI Global Conference on Business, Management and Entrepreneurship (UPI – GCBME). 2021). The agenda was held in collaboration with various partners, both foreign and domestic. Among the support provided came from the Co-hosts, including the University of Garut (UNIGA), the University of Struggle (UNPER), the Indonesian Institute of Education (IPI).The 6th UPI Global Conference on Business, Management and Entreupreuneurship (UPI – GCBME 2021).  Agenda tersebut terselenggara atas kerjasama dengan berbagai mitra baik luar maupun dalam negeri. Di antara dukungan yang diberikan berasal dari para Co host di antaranya, Universitas Garut (UNIGA), Universitas Perjuangan (UNPER), Institut Pendidikan Indonesia (IPI).

Prof. Dr. Ratih Huriyati (chairperson 6th GCBME) yang tengah menyampaikan welcoming speech

Dekan FPEB UPI, Prof. Dr. Eeng Ahman, MS memberikan sambutan di acara ini

In the opening of the event, Prof. Dr. Hj. Ratih Hurriyati, MP explained that UPI GCBME 2021 was held with the aim of providing a platform for educators, researchers, artists, scholars, managers, postgraduate students and entrepreneurs from different cultural backgrounds to share with each other. This forum is one of the media that can be used to present and discuss research, development and innovation on various study topics. Among them are Organizational Behavior, Leadership and Human Resource Management (HR), Innovation, Operations Management and Supply Chain, Marketing Management, Financial Management and Accounting, Strategic Management, Entrepreneurship and various other Contemporary Issues including Green Business. Not to forget the Dean of FPEB, Prof. Dr. Eeng Ahman also gave his welcome and support for the program. platform for educators, researchers, artists, scholars, managers, graduate students and entrepreneurs from different cultural backgrounds to be mutually diverse. This forum is one of the media that can be used to present and discuss research, development and innovation on various study topics. Among them are about Organizational Behavior, Leadership and Human Resource Management (HR), Innovation, Operations Management and Supply Chain (supply chain), Marketing Management, Financial Management and Accounting, Strategic Management, Entrepreneurship and various other Contemporary Issues including Green Business. Tak terlupa juga Dekan FPEB yaitu Prof. Dr. Eeng Ahman turut juga memberikan sambutan dan dukungan atas program tersebut.

sumber foto: HUMAS UPI

The GCBME event is getting more lively, among others, because it presents national figures and various national and international reputable speakers such as Dr. Sandiaga Uno, MBA (currently Minister of Tourism, Creative Economy of the Republic of Indonesia), Prof. Dr. Ir. Suhono Harso Supangkat, M.Sc. (Senior Advisor to the Defense Industry Policy Committee and also Professor of Information Technology at the Bandung Institute of Technology (ITB)). In addition to these two resource persons, Asst. Prof. Thosporn Sangsawang, Ph.D as Head of Innovation and Technology at Rajamangala University of Technology Thanyaburi, Thailand, and also Prof. Dr. Faridah Hj Hassan as Vice President of the World Academy of Islamic Management – ​​Chartered Institute of Marketing and MACFEA. The core event of the GCBME was hosted by Dr. Vanessa Gaffar, SE. Ak. MBA (Vice Dean for Academic Affairs FPEB) as moderator. World Academy of Islamic Management – ​​Chartered Institute of Marketing dan MACFEA. The core event of the GCBME was hosted by Dr. Vanessa Gaffar, SE. Ak. MBA (Vice Dean for Academic Affairs FPEB) as moderator.

sumber foto: HUMAS UPI

In the presentation of Dr. Sandiaga Uno, MBA as Minister of Tourism for the Creative Economy of the Republic of Indonesia invites participants and the Indonesian people to accelerate the acceleration of the creative economy, implement innovation, and maximize every opportunity. On this occasion, Sandiaga Uno appealed to the public to maintain optimism and not to be overly afraid of the Covid-19 pandemic. In his presentation, he appealed to all parties to work together in facing the pandemic and through it well. The son of Mien Uno's mother also delivered material on Digital Business as an engine of economic recovery (Digital Business as The Engine of Economic Recovery).Digital Business as The Engine of Economic Recovery). 

In the following presentation, Prof. Dr. Ir. Suhono Harso Supangkat, M.Si explained the material about community challenges, innovation and entrepreneurial development to welcome the Smart Society (Society Challenges, Innovation and Entrepreneurship Development Toward Smart Society). One of the ITB Professors discussed the development of Smart Cities as well as community behavior as well as the development of entrepreneurship and digital business. According to him, in this era, innovative strategies and solutions are needed to address various issues including the challenges of cities and communities, climate and energy, law and security, education and learning, diversity and social equality, health care and mobility, and welfare and poverty. Smart Society (Society Challenges, Innovation and Entrepreneurship Development Toward Smart Society). Salah satu Guru Besar ITB ini membahas tentang perkembangan Smart Cities dan juga perilaku masyarakat serta pengembangan kewirausahaan dan bisnis digital. Menurutnya, pada era ini, dibutuhkan strategi dan solusi inovatif untuk mengatasi berbagai hal di antaranya tantangan kota dan komunitas, iklim dan energi, hukum dan keamanan, pendidikan dan pembelajaran, keragaman dan kesetaraan sosial, perawatan kesehatan dan mobilitas, serta kesejahteraan dan kemiskinan.

Lalu, yang tak kalah menarik, Asst. Prof. Thosporn Sangsawang, Ph.D sebagai Kepala Bidang Inovasi dan Teknologi Rajamangala, University of Technology Thanyaburi, Thailand ini menyampaikan materi tentang Digital Content Design : Principle, Concept, Theory in Communication Though Contents Digital. Beliau membahas model komunikasi manusia beserta faktor-faktor yang mempengaruhi penggunaan media sekaligus cara mempelajari keterampilan untuk berinovasi. Selain itu, dalam paparannya ia menyampaikan tentang 10 keterampilan digital terbaik yang dapat membantu lulusan langsung bekerja serta keterampilan digital untuk menguasai masa depan yaitu keterampilan mengembangkan media sosial, pemasaran, memanfaatkan mesin pencari, analisis, pemasaran konten, email, seluler, strategi dan perencanaan, social marketing, Pay-Per-Click Marketing dan pemanfaatan video.

Thosporn Sangsawang menjelaskan tentang pentingnya cara mempelajari keterampilan untuk Inovasi melalui Artificial Inteligent (AI).  Menurutnya, kecerdasan buatan (AI) sebagai konstelasi teknologi dari pembelajaran mesin hingga pemrosesan bahasa yang memungkinkan untuk merasakan, memahami, bertindak, dan belajar serta mengubah hubungan antara manusia dan teknologi, mengisi kreativitas dan keterampilan sehingga terciptanya era baru disrupsi dan produktivitas, di mana kecerdasan manusia dapat ditingkatkan dengan kecepatan dan presisi.

Lalu pemaparan yang terakhir, dari Prof. Dr. Faridah Hj Hassan sebagai Wakil Presiden World Academy of Islamic Management – ​​Chartered Institute of Marketing dan MACFEA menjelaskan tentang The New Era: Strategies Toward Synergy of Halal Ecosystem serta peran dari bisnis digital sebagai mesin pemulihan ekonomi. Faridah juga menjelaskan tentang perkembangan dan industri makanan halal sebagai salah satu sektor yang terkena dampak di antara semua Sektor Ekonomi Islam.

This Malaysian Professor, also gave some recommendation on stakeholders the practitioners, investors and also consumers especially on halal food industry. In a way to develop halal supply chain which is well traced and supplied. Other than that she mentioned also the business model innovation. that could transform into cloud kitchen and QR and also to build strong database for the halal food, halal food innovation as well healthier and also halal assurance system application

Sources: HUMAS UPI and other sources

From Left to Right – Head of Business Education Study Program, Deputy Dean for Academic Affairs, Chairperson 6th GCBME, Vice Chancellor, Dean of FPEB, Vice Dean for Student Affairs capturing the moment

 

Civitas FPEB Berdoa Bersama untuk Civitas yang terpapar Covid 19

Civitas FPEB Berdoa Bersama untuk Civitas yang terpapar Covid 19

Civitas Fakultas Pendidikan Ekonomi dan Bisnis, di hari Rabu lalu tanggal 23 Juni 2021, mengadakan doa bersama untuk kesembuhan dan kesehatan para civitas akademika yang terpapar virus covid 19.

Acara ini diinisiasi para Dekanat FPEB yang sangat peduli pada kondisi para dosen dan tendik khususnya dalam hal kesehatan.

The agenda was held on 7.30 Jakarta times, it was attended by the academic staffs and the lecturers of Economics and Business Education Faculty. Mr. Selamet Nur Anom was giving his

Di akhir acara semua peserta saling menyapa dan mendokan untuk kesehatan dan keselamatan semua Keluarga Besar FPEB.

Semoga kita semua senantiasa diberikan kesehatan dan perlindungan Allah swt.

aamiin.